What’s it like being a marketing executive?
You know how it is. You start out studying civil engineering at UC Berkeley and the next thing you know you’re marketing records internationally for Motown. It happens to everybody…everybody named John Loken. His has seen the music industry change and die. But the principles of marketing remain. He not only uses terms like demand generation, D2C, end cap positioning and site analytics; he knows what they mean. He’s the kind of guy who decides to do a triathlon (bike, run, swim) before knowing how to swim.