06 Kevin Jessip

What’s it like to love selling?

Kevin Jessip went from selling burgers at MacDonald’s to selling jewelry at Zales to selling marketing solutions to the Fortune 500. The secret to his success: making strong relationships with the people you meet. You probably have him to thank for getting a free plane ticket for buying a computer, or a free cruise for buying a car. Selling is a life-long passion for him.  And he gives us the short course of how to sell.

05 John Loken

John Loken

What’s it like being a marketing executive?

You know how it is. You start out studying civil engineering at UC Berkeley and the next thing you know you’re marketing records internationally for Motown. It happens to everybody…everybody named John Loken. His has seen the music industry change and die. But the principles of marketing remain. He not only uses terms like demand generation, D2C, end cap positioning and site analytics; he knows what they mean. He’s the kind of guy who decides to do a triathlon (bike, run, swim) before knowing how to swim.